Elegant, convivial, universal, authentic, creative, generous and unique…so many ways to describe the Nicolas Feuillatte brand.
Nicolas Feuillatte’s success is based upon its dynamic brand image, instilling the Champagne with a thoroughly modern appeal. The non-elitist, straightforward aspect of its character greatly appeals to those who share a more liberated view of Champagne. Widely regarded as the gold standard, the Nicolas Feuillatte brand has successfully carved a unique niche, and in so doing encourages us to regard Champagne in a new light.
Nicolas Feuillatte is a brand like no other; loyal to the past, in tune with the zeitgeist and with an eye to the future. The brand is equally at ease amid the hushed world of academia as in a creative design studio, in the vineyard or attending the hippest party. Avoiding an elitist approach at all costs, the brand encapsulates a lifestyle that combines the pleasure of sharing, the exuberance
of lavish entertaining with the intimacy of emotion.
The desire to constantly surprise and appear in the most unexpected places has become an essential part of the Nicolas Feuillatte brand identity, perfectly expressed in a single word…Beyond! This will now feature like a coat of arms on the Nicolas Feuillatte Champagne packaging, symbolised through the recently launched compass logo. The universal symbol of travel, the compass expresses the taste for odyssey and the grand epics. It indicates the way, provides direction and offers hope. An invitation to discover new horizons, new countries and to transcend convention, the compass personifies the very spirit of Nicolas Feuillatte, his values and philosophy. With the compass, the brand proclaims its unceasing commitment to escape faraway and beyond, to spice up the day-to-day and inspire ambition.
Champagne Nicolas Feuillatte’s continued patronage of contemporary art provides the perfect illustration. But beyond this passion for art and creativity, the brand seeks above all to stimulate innovation and discover new talent.
And every year since 1999, Nicolas Feuillatte appoints the “Artist of the Year”, who creates an original and exclusive work of art that brings added dimension to the brand identity. In 2012, Richard Woleck, artist, musician and visual artist, is this year’s laureate and offers his personal vision of the Nicolas Feuillatte universe through his evocatively entitled work: “Et ailleurs”.