the Union man
A staunch supporter of unions, Henri Macquart is an important historic player in the world of Champagne. Representing France’s grower union, the CIVC (Comité Interprofessionnel du Vin de Champagne), from 1946-1960, he played a significant role in the region’s organisational body and the cooperative movement. His success gave him a platform to launch the Centre Vinicole de la Champagne at the end of the 1970s.
Henri Macquart, a true visionary, had understood for a good few years ahead that it was time for growers in Champagne to join together in order to secure sales of their grapes. The idea came to the fore with the excessive grape harvest of 1970, which created significant storage implications. A self-confessed man of the soil and with the charisma to go with it, Henri Macquart surrounded himself with a handful of cooperative growers and persuades them to create a grape storage facility.
To raise the necessary capital, he was faced not only with uniting the region’s cooperatives, but also convincing them of project’s long-term commercial viability and positive return on their very large investments. After successfully overcoming untold challenges, he founded the Centre Vinicole de Champagne is in 1972, in the heart of the Côte des Blancs, where he served as president until 1981, and sat on the Board as Honorary Chair until 1997.