Nicolas Feuillatte

Founder
1926-2014

Born in Paris, Nicolas Feuillatte’s future seemed all mapped out. Born into a family of successful wine and spirits importer-negociants, he is urged to follow in his father’s footsteps and head up one of his companies. But this was not to be.

Nicolas Feuillatte has an indomitable spirit of adventure which leads him instead to leave the comfort of the family enclave. After the Second World War, he decides to try his chances at making his fortune overseas. After a challenging debut, by 1960 he has risen to become the leading importer of African coffee in the United States. A talent for sales communications takes care of the rest. While developing retail channels, he is also a familiar face on the New York social scene, playing golf with Aristote Onassis and the Kennedys.

Aged 40, Nicolas Feuillatte can relish his success. A man full of passion and always on the look-out for the next big thing, it is not long before he joins his brother Serge in buying a 12-hectare vineyard in Bouleuse, a village in the Ardre Valley near Reims. The vineyard, named Domaine de Saint-Nicholas, is restored and replanted. The first grapes are sold to negociants. In 1976, the Feuillatte brothers decide to create their own brand, and two years later, the “Reserve Particulière” is released, initially to an intimate circle of Nicolas’ American friends. Its commercial success is immediate.

Recipient of the Resistance Medal, medal for voluntary military service 1939-1945, the National Order of the Ivory Coast and Chevalier of the National Order of the Legion of Honour, the entrepreneur leaves a legacy of a life less ordinary in his wake.

An unrivalled ambassador of the eponymous Champagne brand, he is relentlessly driven by a desire to create, innovate and invent. Relationships, memories and emotion have always been his life motivations.